Car wraps are a great way to increase your brand awareness
Car wraps are a great way to increase your brand awareness (the number of people that recognize you). Designing car wraps are quite different than designing other marketing materials, for example, a billboard or a poster. There are many trade secrets, which are second nature to experienced vehicle wrap designers that only they are aware of. Let us first look at the benefits of wrapping your company car first.
Most businesses benefit from the increased awareness that vehicle wraps bring, and there are several industries in which mobile billboards can have a major impact on sales. Either full or partial vehicle wraps provide great opportunities for businesses providing service calls, catering, and trade businesses to quickly and easily promote themselves all over the market they are acting. An added advantage is that wraps are a 24/7 advertising tool that continues marketing your business even when you’re not at work. Wrap advertising consistently ranks as the highest euro for euro returns in advertising costs.
Think about how many people could see your vehicle while parked at a job site or while getting materials. It’s more than just a few. Repetition is everything when working to get the phone to ring. The more your potential customers see your business, the easier it becomes for them to remember you when they need your product or service.
Car wraps, which are like billboards on wheels, is a great form of outdoor advertising. Studies show that it is more effective in terms of building brand awareness compared to the traditional stationary billboards. However, not all vehicle wraps garner the same results. The effectiveness of your vehicle wrap depends largely on the design itself. They can be fully wrapped, partially wrapped or a combination of partial wrap with graphics. It is a cost-effective way to generate awareness for your business, as it transforms an ordinary car into a customized advertising canvas that travels around, grabbing the attention of people they pass and provides information to these potential customers.
A car wrap is an extension of your other branding efforts. As such, the design should be consistent with other marketing materials and should convey the same image and message, clearly and accurately.
Although a vehicle has a lot of real estate for images and text, only vital information such as the logo, tagline, and website and phone number should be included. This is because the amount of time you have to present your brand to a passerby is a mere few seconds. You want to make every second count by providing information of what you do (logo & tagline) and where to research your brand further (website or phone number) when they have time. Trying to pack too much into the wrap will only make your design cluttered. It will make it harder for viewers to decode your primary offering. Instead, stick with something simple which can present your message clearly. It goes without saying that if the brand has its own color scheme, the wrap should incorporate it. However, sometimes you may need to introduce additional descriptions to ‘fill’ the space. In this event, use only tones that complement the core brand’s color. Bold and eye catching colors are good combinations, but make sure not to overdo it and go overboard.
At Atelie A. Demetriades, we are a full service provider for wrapping your vehicles, whether it’s a car, van, truck or trailer. High-quality printed car wraps are a comparatively quick and cost-effective way to customize your company’s car. However, in order for your vehicle wrap to last as long as it should, you need to ensure that it is made with only the best high-quality materials. We understand the importance of high-quality materials for vehicle wraps, and how choosing the right materials can make all the difference. That is why we strive to only offer our customers the best high-quality materials on the market for both full vehicle wraps and partial vehicle wraps.