9 Ways to Skyrocket Brand Awareness
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you are ordering a soft drink at a fast food restaurant, do you ask for a cola, or a Coke?
For a brand or product to become an eponym is pretty much the pinnacle of brand awareness. Although you might not achieve this in your business, that doesn’t mean you can’t do a lot more to boost awareness of your brand.
- Go Freemium with Credit
Many awesome online products allow users to choose from a free version, which includes the option to upgrade to the paid version, which allows users to remove any watermark or replace it with their own logo. While many users will go for the free version, they will be also promoting your brand to others users. Some of those new users who see your product will go with the paid version! Providing a freemium product means getting yourself in front of more eyeballs, building your brand and bringing in paying customers.
- Local Partnerships
Another great brand building strategy is to get involved with local partnerships. Partner with other local businesses to hold join intro seminars or festivals. Sponsor local sports teams and donate to charity events. Getting your brand plastered around festivals and events will do big things for your brand.
- Car Wraps
At our Facebook wall we posted many times, on how important are vehicle wraps or car wraps. It’s a classic strategy for building your brand is getting a car wrap! Car wraps are customized designs that can cover your entire car. They can attract a huge amount of attention, and it’s a great way to ensure that wherever you go, people are becoming more familiar with your brand. Wrap your company car or even your own personal vehicle!
- Provide Freebies
Everyone loves free stuff! Put your brand name on pens, pencils, notebooks etc. Then give away your items at local festivals or from your shop.
- Create Social Media Contests
Run a social media contest in which contestants submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result.
- Focus on Social Media Marketing
If your business is best suited to a particular network, then don’t be afraid to put the majority of your energy into a few sites. For example, photo heavy sites might focus on Instagram and Pinterest. Small businesses in creative industries can do well on Instagram. Know where your audiences hang and focus on those networks. You won’t want to totally abandon the other social sites, but save your biggest efforts for what you know works. Facebook is still king in Cyprus, and it’s where you can spend all of your efforts to build your brand awareness from scratch.
- Have your Own Unique Personality
One way to increase brand awareness is by giving your brand a fun, unique identity. If you work in an industry were a little dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable.
- Start doing Remarketing Campaigns
Remarketing is a pro strategy for boosting brand awareness. Why? Remarketing involves showing ads to users who visited your site, but left before converting. Remarketing ads are placed all across the web on sites your customers visit. Soon they will be seeing your business everywhere. On their favorite blogs, while shopping online, etc. This gives the impression that your brand is much larger than it really is. Plus, it is a great way to increase your conversion rate.
- Influencers and marketing
Find existing influencers in your industry whose business you could potentially pair with them, rather than compete with. Make use of your partner’s influencer network to promote your brand, while also building up valuable partnerships you can continue to make use of long-term.
With these brand awareness tips, you now have ways to start building your own business brand awareness and promote it. Many new start-ups or existing businesses can put them to use to attract new traffic, both online or offline.